Career Summary
I'm an award‐winning creative with almost two decades of experience at a top London design agency, where I have worked with brands and businesses of all sizes, from the small and local to the large and global.
I am a winner of the prestegious RSA Design Directions Award, for sustainable packaging, through which I was awarded a 3 month internship at Springetts Brand Design.
Those three months became 17 years, throughout that time I have developed my craft from Design Intern to Design Director and on to Account Director, leading a team of talented designers to develop strategic and beautiful branding that struck a chord with consumers' emotions.
In 2025, I completed the Codecademy Full-Stack Engineer Career Path.
A Design Philosophy
Create Brand Love ‐ because brands that are liked but not loved are not brands at all.
Brands aren't just about their products or services. In order to be loved, brands need to connect on an emotional level. A great strategy gives brands meaning because it's not enough to simply stand out; people need to know what you stand for.
Noodle Before You Doodle
Great insight leads to great strategy, and great strategy leads to great design!
We need clever thinking before clever inking. Brands need to discover their meaningful difference, what makes them better, more desirable and more relevant than their competition? Only by doing so can we create and own distinctive and iconic brand assets that tell the brand's story and engage on an emotional level.
So, let's focus on what makes your brand different, not the same as everybody else.
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- DBA Design Effectiveness
- The Happy Egg co. ‐ GOLD
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- Pentaward
- Wild Nuts - Nomination
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- Grocer Food Brand*
- The Happy Egg co.
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- Pentawards Concept
- Just Laid Eggs ‐ GOLD
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- RSA Design Directions
- Sustainable Packaging
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- HAHAHA Lars Wallentin
- Just Laid Eggs
Outside of the 9‐5
Originally from Hartlepool, a coastal town in North‐east England, my early years were spent either doodling away or bounding about outside, with many a family holiday camping and hiking in the Lake District fells.
Little did I know then that I would still be doing those boyhood things as an adult! The crayon doodler became the London‐based brand designer, and the outdoorsy adventurer has led me back to the Lakeland fells, where I now live and work.
I'm a keen runner, from weekday 5ks to half marathons along the Thames, just because I could. I find nothing better for clearing the mind and positive thinking.
I am an avid hiker and love being up in the fells, taking in the fresh air and the beautiful great outdoors. While here, my other hobby, photography, can also shine with spectacular flora and fauna in every direction. If not atop the world, I'll be in the valley and on the water, either speeding by in a kayak or cruising on a stand‐up paddleboard.
I'm a huge Formula 1, fan following every race. I've been lucky enough to drive a single‐seater around Silverstone and combined this passion with my design career when pitching to rebrand the Racing Point F1 team (now Aston Martin).
