A freelance rebranding project for the Hartlepool Ladies' Choir to deliver a youthful freshness and more professional look.
The existing logo, at the time, was put together by a member of the group using basic Microsoft tools and clipart. It left little to behold and lacked any sophistication that did the choir's ladies a huge injustice.
The new look needed a simplicity that allowed for ease of use which would be managed by the amateur group themselves.
The new logo combines a fresh youthful feminine appearance with a stylised semiquaver musical note which acts as her sweeping long hair. The clean typography and a bold new colour palette gave the ladies a new look that has continued to turn heads and gain approval from rival groups up and down the UK.
My Role: Designer, Design Director & Account Manager.
