The mid‐season takeover of Force India F1 in 2018 saw the team name changed to Racing Point Force India F1 Team. Racing Point was swiftly chosen by the takeover consortium, led by billionaire Lawrence Stroll, for no other reason than to have something to write into legal documentation.
In 2019 the official team name became Racing Point F1 Team, with SportPesa Racing the naming sponsor and BWT continuing their livery sponsorship. A pink and blue roundel was the only suggestion of the teams own branding and only appears on the nose of the car ‐ as stipulated by the sports regulations for all constructors on the grid.
Given the opportunity to present Lawrence with the brand he desired, the options were to create a name with meaning or create a meaning in the name, Racing Point. As the only team on the grid to exist for nothing more than racing, the whole point of the team and brand is to race.
Formula 1 is the ultimate expression of what it means to perform. Every last detail matters. Every component working perfectly. Every hour of practice focussed into each turn. Every decision made with exactly the right information to hand. Every member of the team doing their job precisely. Every time. Every stitch on every piece of clothing. Every menu choice. Every welcome pack sent to a guest. Everything. Every Time. ON POINT.
My Role: Designer, Design Director & Account Director.
Team Credits: Springetts Brand Design Consultants: Paul Williams ‐ Creative
Director. Rob Wilde ‐ Designer.
Partners: Uncensored CMO: John Evans ‐ Strategic Partner.
