Development of a sub-brand for Accurist, to launch a range of 'signature' watches finished with the highest standard of materials and craftsmanship. The new name and identity needed to be suggestive of the luxury spec watches, adding value and deluxe personality to the range whilst being abstract enough not to over promise and feel from within Accurist's masterbrand philosophy.
"THE STRIKE OF 12 MARKS A NEW DAWN FROM ACCURIST ‐ THE HANDS OF TIME"
My Role: Designer, Design Director & Account Manager.
Team Credits: Springetts Brand Design Consultants: Paul Williams ‐ Creative
Director. Sophhie Burt ‐ Senior Designer.
