LIMIT

Time Well Spent

Founded in 1912, Limit is one of the oldest British brand's still trading today and offer great quality watches within the £15‐£40 price bracket. From a new brand essence 'time well spent' this rebrand, the first in decades, created a unified logo that would compliment the brand's wide range of watches and a provide a fresh look relevant for today.

The brands logo at the time felt dated and was being regularly changed to suit individual timepieces such as the sports range leading to an inconsistent and fragmented brand presence.