With many consumers still confused by the benefit of organic eggs vs free range, Noble Foods needed a brand that was all round good. Good for you, good for farms and good for hens. Purely Organic embraces the natural way of doing things, that there is nothing better than home-grown, homemade produce. These eggs are the nearest thing to collecting them in your own back garden inspiring an 'under-designed' approach to the branding.
Purely Organic initially launched into NISA stores only, later followed by a Tesco listing, and within 12 months had recorded a brand value of over £2m with demand significantly outstripping supply, This prompted Noble Foods to begin a transition period to convert more free range farms to organic.
My Role: Designer, Design Director & Account Manager.
Team Credits: Springetts Brand Design Consultants: Mel Hart ‐ Junior Designer.
