Dulux_Header_img

DULUX 360

Servicing Growth

Reposition and development of a new identity to replace AkzoNobel's Contract Direct service ‐ Dulux Decorator Center Services.

The task was to simplify and bring in line the existing proposition and identity with other Dulux services and Brands; and make it marketable and compelling to new and existing Contract Direct customers so that they would not want to switch their business to a competitive brand from Contract Direct upon its ending.

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The branding needed to be consistently represented through online and offline communications, including interactive PDFs, welcome boxes (and merchandise), printed information sheets and leaflets.

Interactive_01 Interactive_02 Interactive_03 Interactive_04 Interactive_05 Interactive_06
DD360_Leaflets
DD360_boxes
DD360_Toolkit_Hardback
DD360_Assets_Disc
dd360_toolkit_spreads
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Website_ipad
  • Photoshop
  • Illustrator
  • InDesign
  • Art Direction
  • Branding
  • Packaging
  • Digital Illustration
  • Retouching
  • Typography
  • Graphic Design
  • Brand Guidelines

My Role: Designer & Design Director.
Team Credits: Springetts Brand Design Consultants.

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