AkzoNobel approached us to create and brand a new 'decorator service' based on the real-world effect that the space(s) around us can have on us. How does our workplace environment impact our performance? How do our class forms improve or decrease our children's ability to learn? Can a well-decorated hospital increase our ability to heal?
We developed a new brand positioning, strategy and identity.
"I can understand that spaces have an impact on the people in them but I'm not sure how paint can make a real difference beyond an aesthetic one."
"People are at their best in better spaces and paint, colour and design can make that happen"
"Using research, innovation, and colour Dulux designs spaces that perform and help people thrive".
My Role: Designer, Design Director & Account Director.
Team Credits: Springetts Brand Design Consultants.
