PAUSE
Thoughtful Refreshment
Rebranding and repositioning of the Aramark refreshments service to engage with consumers on a more human and emotional level.
With Pause, Aramark sought to demonstrate a new approach in refreshments. That was arguably ahead it's time back in 2009, the idea that 'you can change the world in a coffee break'. Pause aimed to be the most ethically and environmentally friendly refreshments service available, and better still, they would do it with a smile...
From the Sketchbook
- Photoshop
- Illustrator
- Art Direction
- Branding
- Packaging
- Digital Illustration
- Retouching
- Typography
- Graphic Design
- Brand Guidelines
My Role: Designer & Design Director.
Team Credits: Springetts Brand Design Consultants: Sue Wicks ‐ Design
Director. Chris McDonald ‐ Senior Designer.
