Vimto_Header_img

VIMTO

Seriously Mixed Up Fruit

Rebranding Vimto's entire soft drinks portfolio to convey a more emotional and fun approach to the packaging, rooted in Vimto's deliciously unique flavour. The cans and bottles feature a new Vimto logo ‐ a smiling vortex ‐ a visual metaphor for the brand's positioning of 'seriously mixed up fun'.

It emanates from below the logo before bursting from the logo towards the opening, giving the consumer the impression that they will taste full Vimto flavour from the very first sip to the very last.

Vimto_before Vimto_after
Vimto_Cans
Vimto_Fizzy_Bottles
Vimto_Sports_Bottles
Vimto_Squash_Bottles
Vimto_Fizzy_Cans
Vimto_Squeezy
Vimto_Squeezy_Bottles
Vimto_Guidelines

Vimto Remix Range Creation

Drinking a refreshing Vimto Remix
Vimto_Remix_Range

From the Sketchbook

Vimto Sketchbook_page_1
Vimto Sketchbook_page_2
  • Photoshop
  • Illustrator
  • InDesign
  • Art Direction
  • Branding
  • Packaging
  • Digital Illustration
  • Retouching
  • Typography
  • Iconography
  • Graphic Design

My Role: Designer, Design Director & Account Manager.
Team Credits: Springetts Brand Design Consultants.

Related Projects

Evian Tennis Ball Logo
Extreme Packaging being held to camera
Clarks Logo