EXTRÊME
Taking Ice Cream to the Extrême
Forgotten in the freezers, Extrême wanted to win the attention back of their younger audience. What was needed was an injection of social awareness, creativity and expressionism.
Colour Radical
Taking the Extrême brand on a radical journey, we created a new language for premium. We called it 'Mission Breakaway'; An escape from the normalities of ice cream, creating a visual world of bold stand out to win back attention and market share.
You're So Hot Right Now
Striking a pose against a backdrop of colour contrast, the brand is runway-ready. Extrême's become the hottest ice cream on the market, with a design loud enough to reach socials and make an impact even outside the frozen aisles.
- Photoshop
- Illustrator
- InDesign
- Art Direction
- Branding
- Packaging
- Digital Illustration
- Retouching
- Typography
- Iconography
- Graphic Design
My Role: Design Director & Account Director.
Team Credits: Springetts Brand Design Consultants: Paul Williams ‐
Creative Director. Kevin Daly ‐ Creative Director.
