Froneri asked us to create a new modern, vibrant Vegan ice cream brand targeted toward a younger more conscious, consumer. RØAR, complete with the 'Ø' to signal the 'zero' aspect of the all‐natural ingredients, is a play on 'raw' ‐ an established marker of plant‐based consumables ‐ is a premium, artisanal, plant‐based ice cream.
The iconography references a tiger hidden among and emerging from the jungle foliage while revealing the flavour and ingredients. To nod to the product's 'raw' nature, all the illustration work and logo were created by hand using linocut printing techniques.
RØAR's official launch was hosted by reigning boxing world champion and brand ambassador, Anthony Joshua, where we presented him with his own RØAR pendant, designed by our very own jewellery expert, Rob Wilde.
My Role: Designer, Design Director & Account Director.
Team Credits: Springetts Brand Design Consultants: Paul Williams ‐
Creative Director. Rob Wilde ‐ Senior Designer.
