Froneri asked us to adopt the Australian approach to flavour navigation & personality for Maxibon, harmonising the brand at a global level and to simplify the branding and give the packaging a fresher, more youthful, and relevant look for today's audience.
So, "Why Maxibon?". Maxibon is Unique, two experiences in one, more satisfying and exciting.
We set about defining a clear and simple message that would allow us to improve Maxibon's standout from the crowd, with a simple navigational system and a coherent portfolio.
We established a new brand proposition, "Made unconventional to embrace your uniqueness", and a tone of voice that was unconventional, sociable, imaginative, fun‐loving and wonder‐filled.
My Role: Designer, Design Director & Account Director.
Team Credits: Springetts Brand Design Consultants: Emily Wallis ‐
Senior Designer. Mel Hart ‐ Designer.
