Froneri asked for a global brand name that captured the essence of the brand & product, drawing on its Australian roots. The new brand needed to travel globally evoking a feeling of adventure and discovery across multiple landscapes and cultures.
Derived from the Maori name for plentiful. Nuii is all about stepping off the beaten track, indulging in the moment and escaping the day to day. We tell our story like any new adventure, with energy, excitement and delight.
Since its launch in 2018, Nuii is now sold in 20 European Countries and the range has grown to 16 flavours of Ice Cream.
Below are some inital creative thoughts and the original packaging roll out for the Nuii launch.
My Role: Designer, Design Director & Account Director.
Team Credits: Springetts Brand Design Consultants: Paul Williams ‐
Creative Director. Lee Purvis ‐ Creative Director.
Emily Wallis ‐ Senior Designer. Chris Redford ‐ Designer. Matt Klib ‐ Designer.
