Movenpick_Lady

MÖVENPICK ICE CREAM

A Spoonful of Extraordinary

Mövenpick, the 'Super-premium' Swiss Ice Cream brand, needed to tell their story in more forward and engaging way across all brand touch-points including their packaging as they sought to expand their already global presence into new markets, including the UK.

Whilst unmistakably Swiss, the branding at the time (below) was failing to communicate any of the brands personality, emotive or sensory engagement. They were losing out to Ben & Jerry's with their 'bonkers Ice Cream makers' personality and a rejuvenated, less exclusive Häagen-Dazs.

Movenpick before Movenpick after

Their single believe that “the best moments in life are simple things done in extraordinary ways" became the brand essence - a spoonful of extraordinary - which encapsulates belonging to the moment; simple moments of indulging yourself and the pure joy of making the simple extraordinary... one spoon at a time.

Movenpick Roundals Movenpick Equasion
Movenpick O
Movenpick New Tubs
Movenpick Old Logo Movenpick Logo
Movenpick 3D Tubs
Movenpick Tub lids

The little book of Mövenpick

Movenpick Book

A Parlour Full of Extraordinary

Movenpick Parlour Counter Movenpick Parlour Poster Movenpick Parlour Doors Movenpick Parlour Wall Movenpick Parlour Seating Movenpick Parlour Shelves
Movenpick Sundae

The One's That Got Away...

The much loved design concepts that didn't make the final client cut.

Movenpick Parlour Counter Movenpick Parlour Poster Movenpick Parlour Doors Movenpick Parlour Wall Movenpick Parlour Wall
  • Photoshop
  • Illustrator
  • InDesign
  • Art Direction
  • Branding
  • Packaging
  • Digital Illustration
  • Retouching
  • Typography
  • Iconography
  • Graphic Design

My Role: Designer, Design Director & Account Manager.
Team Credits: Springetts Brand Design Consultants: Paul Williams ‐ Creative Director. Emily Wallis ‐ Senior Designer. Chris Redford ‐ Designer.

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