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- Pentawards Nomination
- 2019
A new brand identity to bring to life a unique product proposition, engage consumers and differentiate the broader competition at the time. My wild animal illustrations emanate from and evolve out of the product photography; chosen to capture each exotic product delivery.
I developed each product name to add even further intrigue and emphasis to the exotic sources of these fruity, nutty blends and create a brand with real personality and provoke reactions with a packaging design that would grab attention on any shelf fixture.
I wrote the copy for each of the back of pack, marketing descriptions, to capture the exploratory nature of the flavour combinations and inspiring provenance.
From the sketchpad.
- Photoshop
- Illustrator
- Art Direction
- Branding
- Packaging
- Digital Illustration
- Retouching
- Graphic Design
- Iconography
My Role: Designer & Account Manager.
Team Credits: Springetts Brand Design Consultants.
Photographer: Alan Newnham.
