Building on Kettle's new approach to 'foodieness' and pleasure, Discoveries repositioned the super premium Chef's Signature range from an exclusive chef's offering to an inclusive and exciting street‐food experience. These new flavour combinations, inspired by menus from near and far, showcase each dish with beautiful but casual photography, shown as true to the eating experience as the dishes themselves.
A selection of the designs and creative approaches from the early design stages.
My Role: Designer, Design Director & Account Manager.
Team Credits: Springetts Brand Design Consultants: Emily Wallis ‐ Senior
Designer.
Partners: Photographer: Howard Shooter.
