Kettle Bites Floating Ingredients

KETTLE BITES

Light On Calories Not On Taste

Kettle Chips had all the credentials in indulgent sharing snacks ‐ the taste of Real Food Ingredients and thick, crunchy chips. But, with the world turning to 'healthier' options wherever possible, Kettle needed to establish a 'healthy' alternative. Bite's suggests smaller eat's with positive foodie engagement and avoids negative 'diet food' connotations and is brought to life visually through floating 'mini canapés of real foodiness'.

Kettle Bite Bags Floating
Thai Sweet Chilli Title Sour Cream and Onion Title Crushed Black Pepper Title Steakhouse BBQ Title
  • Photoshop
  • Illustrator
  • Art Direction
  • Branding
  • Packaging
  • Typography
  • Digital Illustration
  • Retouching
  • Graphic Design
  • Iconography

My Role: Designer, Design Director & Account Manager.
Team Credits: Springetts Brand Design Consultants: Sophhie Burt ‐ Designer. Pete O'Connor ‐ Digital Illustrator
Partners: Photographer: Ian O'Leary.

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