Kettle Chips launch a new, Limited Edition seasoning twice a year ‐ every summer and winter. These unique and seasonal flavours can divide opinions and even households whilst creating plenty of conversation and strengthening the brand's position as the masters of real food ‐ bagged.
Their winter edition for 2018... Truffled Cheese & Champagne! On bubbly trend, the packaging made the most of foils and finishes to create a sparkling effect that highlighted a taste of the finer things in life!
Raise a glass with Dude ‐ Kettle's Brand mascot!
This limited edition was so successful that Kettle decided to make a rare exception the following year, and relaunch the Truffled Cheese and Champagne seasoning as their Winter Edition for 2019, this time localising the seasoning with English Sparkling Wine.
The 2020 Summer Edition ‐ Crispy Duck ‐ was inspired by the artistic flair of Chinese cuisine. The expressive brush marks and metallic gold paint splats represent the "Breath of the Wok", a Chinese saying for the movement of air within the Wok as chefs toss the ingredients and flavours.
Kettle Chips Summer Edition 2019, Inspired by Greek Meze, draws on the Olympians themselves. The graphic elements of the pack are wrapped in an olive branch laurel, which adorns Dude along with a traditional tunic.
My Role: Designer, Design Director & Account Manager.
Team Credits: Springetts Brand Design Consultants: Sophhie Burt ‐ Senior
Designer, Max Ostler ‐ Designer, Lottie Petersen - Designer & Mel Hart ‐ Designer.
Pete O'Connor & Stu Witter ‐ Digital Illustrators, Finn Silliton ‐ Photographer.
