Following Christmas 2020, a year in history when everyone sought a little joy and cheer anywhere they could, by Christmas 2021 we were all desperate to be together again and enjoy the festive period more than ever!
Rather than launch a single limited edition flavour for their traditional winter period that year, Kettle decided to wrap up their classic in a little festive joy of their own, making every bag of Kettle chips a true sharing gift fit for any party.
Each of the Kettle wrapping papers adapts the key ingredients of that seasoning into a twinkling, frosty and / or celebratory pattern, before being tied up in a seasoning‐appropriate ribbon.
Of course, no Kettle Limited Edition is complete without 'dude' (Kettle Chips' Mascot) donning some festive attire!
My Role: Artworker, Design Director & Account Director.
Team Credits: Springetts Brand Design Consultants: Claire Ganly ‐ Design
Director & Rose O'Mahony ‐ Senior Designer.
