Sub-brand creation for Youngapos's Seafood, launching a premium range of seafood favourites. Gastro was designed to suggest and appeal to 'everyday special occasions' ‐ date nights dinner for two. Positioning the range as restaurant quality meals sought to establish Young's as expert seafood chefs above their well established fishermen credentials.
"What sets this packaging feature apart is that the QR code is designed to resemble a plate with a 'fish' on it. This design demonstrates that QR codes need not be dead space on a package; rather, they can be cleverly included as part of the graphic design."
Jenni Spinner ‐Senior Editor of Packaging Design
PackagingDigest.com
The Young's Gastro range is now (as of February 2019) valued at £66m, more than twice the size of the nearest competitor.
My Role: Senior Designer
Team Credits: Springetts Brand Design Consultants: Mark Tuck ‐ Design
Director. Jai Rathod ‐ Designer.
