Peperami Header Image - animal holding packaging

PEPERAMI

No Nonsense Salami

To quote Kermit the Frog, "It's not easy bein' green".

That's especially true when it's the go‐to colour for the entire category. In an age of honesty, real and proper, Peperami had become an artificial version of themselves… it was time for them to get real, and lead again.

No Nonsense Salami hero packaging
Packaging range for the No Nonsense Salami Desgin
Packaging for original pork, chicken and Veggie Peperami Pack of pack design for No Nonsense Salami Design
Multi-Pack Packaging range for the No Nonsense Salami Desgin
Big Eat hero packaging
Big Eat flavours packaging
Back of Pack desgins for the Big Eat SRP designs for the Big Eat
Multipack designs for the Big Eat
Unleash The Animal hero packaging
Range desgins for the Unleash The Animal route
Back of Pack desgins for the Unleash The Animal Design SRP designs for the Unlesah The Animal Design
Multipack Desgins for Unleash the Animal
100 percent Animal hero packaging
Front of Pack desgins for 100 percent animal
Back of Pack desgins for the 100 percent Animal Design SRP designs for the 100 percent Animal Design
Multipack desgins for 100 percent animal
Authentic Snacking hero packaging hanging from chord, referencing the window of a a butchers shop
Front of pack designs for the range of flavours in the Authentic Snacking desgin route
Back of Pack desgins for the Authentic Snacking Design SRP designs for the Authentic Snacking Design
Multipack desgins the Authentic Snacking desgin route
Certified Salami hero packaging on a wooden chopping board
Certified Salami front of pack desgins
Back of Pack desgins for the Certified Salami Design SRP designs for the Certified Salami Design
Multipack desgins for the Certified Salami route
Illustration of the Peperami animal characters in a fight

A Team of Animals

As a fun addition to the project, me and the team were forever immortalised as Peperami characters.

Design Team, Dan Beaumont, Sophie Broderick, Max Ostler and Chris Redford imortalised as Peperami Characters.
  • Photoshop
  • Illustrator
  • Brand Strategy
  • Art Direction
  • Branding
  • Packaging
  • Typography
  • Digital Illustration
  • Retouching
  • Graphic Design
  • Iconography

My Role: Designer, Design Director & Account Manager.
Team Credits: Springetts Brand Design Consultants: Sophhie Broderick ‐ Senior Designer, Max Ostler - Designer & Chris Redford - Designer.

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