Princes had a loyal following and plenty of heritage and nostalgia but it had become stuck in the past leaving the trade and consumers both asking 'why Princes?'. This rebrand needed to re-connect with consumers and make the brand 'Princes & Proud' once again.
Whenever hunger strikes or time is of the essence, we're here to save the day.
Our good old cans are today's answer to sustainability, recyclability and food waste. Food for thought!
My Role: Designer, Design Director & Account Manager.
Team Credits: Springetts Brand Design Consultants: Paul Williams ‐ Creative
Director. Rob Wilde ‐ Designer.
