Tasked with developing a strong proposition, sub‐brand and packaging for two new Autoglass® products; the the Challenge, as I saw it, was to create the retail arm of Autoglass®, something that they had never before considered, as a service business.
We created an engaging retail proposition which could help to launch its product offerings into the UK market. To do this we developed a future proof that proposition that could cover other car care products and standout from an already crowded category of well known brands.
Their expertise in glass was the source of the brands authority and credibility and it's what we needed to leverage to create fanfare around Autoglass® as a product brand. To harness the Autoglass® credentials in retail we needed to grow the core without diluting it.
The design and packaging look and feel had to be ownable and recognisable to the iconic service consumers already knew, whilst working well across multiple channels such POS retail displays, service centres, packaging and websites.
My Role: Designer, Design Director & Account Manager.
Team Credits: Springetts Brand Design Consultants: Paul Williams ‐
Creative
Director. Rob Wilde ‐ Senior Designer. Mel Hart ‐ Designer.
