America's number one nutrition and supplements brand, Garden of Life, wanted to launch the 'cleanest performance line ever'.
This range needed to build on their already certified credentials and brand positioning ‐ Empowering Extraordinary Health ‐ to appeal to and inspire a large athletic and active lifestyle from teen athletes, weekend warriors and mums on the go to elite athletes.
One of my more unusual opportunities ‐ the chance to work with Alicia Silverstone (and Garden of Life) to give her range of MyKind Organic multivitamins a fresh and vibrant new look.
"Every day I try to get all of my essential nutrition from organic, farm-fresh
food. But when it's not possible I fill in the gaps with mykind Organics multivitamin gummies. Made
from fresh-picked, whole organic fruit and organic, Non-GMO vitamins without using any added sugars or
juices, artificial sweeteners, colors, flavors and dyes, they are my next best choice. I hope you enjoy
these yummy vitamins as much as I do!"
Alicia Silverstone
My Role: Designer, Design Director & Account Manager.
Team Credits: Springetts Brand Design Consultants: Sophie Burt ‐ Senior
Designer. Chris Redford ‐ Designer. Pete O'Connor ‐ Digital Illustrator.
