Rebranding Americas famous Snyder's pretzels for the UK market, repositioning from 'traditional' German to authentic American bakery by enhancing personality and effectively communicating bold flavours and crunchy eating experience.
This mini project that was awarded to the team as a response to the work done for Kettle Chips UK, from their American counterparts.
- Photoshop
- Illustrator
- Art Direction
- Branding
- Packaging
- Typography
- Digital Illustration
- Retouching
- Graphic Design
- Iconography
My Role: Designer, Design Director & Account Manager.
Team Credits: Springetts Brand Design Consultants: Sophhie Burt ‐ Designer.
